Straight answers about AI search.

AI search optimisation is the practice of making a business visible in AI-powered search tools — ChatGPT, Gemini, Perplexity, Microsoft Copilot and Google AI Overviews. It combines traditional SEO with answer engine optimisation (AEO) and generative engine optimisation (GEO) so AI engines can find, understand, trust and recommend your business.

SEO gets your pages ranked in search results. AEO structures your content so engines can extract direct answers from it — winning featured snippets and voice answers. GEO earns your business citations and recommendations inside AI-generated answers from tools like ChatGPT and Perplexity. They build on each other, and a complete AI search strategy uses all three.

Yes, and adoption is accelerating. South Africans already use ChatGPT, Gemini and Copilot daily for research and recommendations, and Google has rolled out AI Overviews — AI-generated answers above the normal results — to South African users. The shift is happening whether businesses prepare for it or not.

Ask the engines what your customers would ask: “best [your service] in [your city]”, “who should I use for [your service] in South Africa”. Try it in ChatGPT, Gemini and Perplexity, and watch for AI Overviews on Google. If your business is not named — or competitors are — you have an AI visibility gap. Our free audit does this systematically across dozens of real buying questions.

Technical fixes and answer-ready content can appear in AI answers within weeks, because engines like Perplexity and ChatGPT search retrieve live web results. Broader authority — being consistently named and recommended — typically builds over three to six months as citations accumulate.

SEO starts at R750 per month and AI search optimisation at R1,250 per month. Until the end of July 2026 we have a combined special: SEO, AEO and GEO in one package for R1,499 per month. Larger sites and highly competitive industries are quoted after the free audit, with the scope confirmed in writing — no surprise extras.

No, and you should be wary of anyone who says otherwise. AI outputs vary by user, phrasing and model version. What we guarantee is the work: systematically strengthening every signal AI engines use to choose who they recommend, and measuring your mention rate every month so progress is visible.

Yes. The foundations of AI visibility — fast, crawlable pages, structured data, authoritative content, consistent citations — are the same things Google rewards. Clients typically see traditional rankings improve alongside AI mentions.

No. We work with SMEs, professional practices and established brands across South Africa. In many industries AI search is so new that a well-optimised smaller business can out-recommend much larger competitors — being early matters more than being big.

Very little: access to your website and analytics, an hour with someone who knows the business, and a list of the services and areas you most want to grow. We handle the rest and keep your involvement efficient.