When AI recommends a business, make it yours.
ChatGPT, Gemini and Perplexity name only a handful of businesses in each answer. GEO is how you become one of them — and stay there.
What's included
What Generative Engine Optimisation covers
AI answer benchmarking
We record how each major AI engine answers your customers’ buying questions today — who gets named, who gets cited, and where you stand.
AI crawler accessibility
Robots configuration, clean HTML and llms.txt so GPTBot, ClaudeBot, PerplexityBot and Google-Extended can read everything that matters.
Entity building & consistency
Your name, services, locations and credentials made unambiguous across your site, schema and the wider web — so models know exactly who you are.
Citation-worthy content
Statistics, comparisons, expert commentary and original insights — the content formats research shows AI engines cite most.
Authority placement
Mentions in the directories, publications and communities that AI training data and retrieval systems draw from.
AI citation monitoring
Ongoing tracking of your mentions across ChatGPT, Gemini, Perplexity and AI Overviews, reported monthly in plain language.
Who this is for
- Businesses whose buyers ask AI for recommendations — “best [service] in [city]” questions.
- Brands that rank well on Google but never get named by ChatGPT or Perplexity.
- Companies in competitive industries where being one of the three named businesses wins the deal.
- Forward-looking businesses that want first-mover advantage in their category.
FAQ
Generative Engine Optimisation — common questions
Can you guarantee my business appears in ChatGPT answers?
No honest agency can guarantee specific AI outputs — answers vary by user, phrasing and model version. What we can do is systematically improve every factor AI engines use to choose who to mention: crawlability, entity clarity, citations and quotable content. We measure mention rates monthly, so progress is visible, not promised.
How do AI engines decide which businesses to recommend?
AI engines combine what their models learned in training with live web retrieval. They favour businesses that are clearly described, consistently referenced across trusted sources, and published in formats that are easy to quote — clear answers, real credentials and specific evidence. GEO strengthens each of those signals.
Does GEO replace SEO?
No — it builds on it. AI engines retrieve from search indexes, so a site that can’t rank also struggles to get cited. GEO adds the entity signals, citation building and AI-specific measurement that traditional SEO doesn’t cover. Most clients run both, and our SEO Foundations service covers the base layer.
How do you measure GEO results?
We run a fixed panel of real buying questions through the major AI engines every month and record who gets named and cited. You see your mention rate per engine, movement against competitors, and which content earned new citations — alongside traffic and leads from AI referrals.
Find out how visible your business is in AI search
Request a free AI visibility audit. We check how ChatGPT, Gemini, Perplexity and Google AI Overviews answer the questions your customers ask — and show you exactly where you stand.
No obligation. No jargon. Just a clear picture of your AI search visibility.