The groundwork every AI strategy stands on.
AI engines retrieve from search indexes. If Google can’t crawl, understand and rank your site, neither can ChatGPT. SEO Foundations gets the base layer right — properly.
What's included
What SEO Foundations covers
Technical SEO audit & fixes
Crawlability, indexation, site speed, Core Web Vitals, mobile experience and redirect hygiene — found, prioritised and fixed.
Keyword & intent research
The searches South Africans actually use for your services, mapped to pages by intent — buying, comparing or learning.
On-page optimisation
Titles, headings, content structure and internal linking optimised page by page, without sacrificing readability for keywords.
Structured data (JSON-LD)
Organization, LocalBusiness, Service and FAQ schema implemented cleanly — the markup both Google and AI engines rely on.
Local SEO & Google Business Profile
Optimised profiles, consistent citations and review strategy so you win the map pack in the areas you serve.
Rank & traffic reporting
Monthly reporting on rankings, organic traffic and conversions — numbers tied to enquiries, not vanity metrics.
Who this is for
- Businesses whose websites have never had a proper technical SEO review.
- Companies ranking on page two or three that need the fundamentals fixed first.
- Local businesses that live or die by the Google map pack in their service areas.
- Anyone starting AI search optimisation without an SEO base to build on.
FAQ
SEO Foundations — common questions
Is traditional SEO still worth doing in the AI era?
More than ever. AI engines like ChatGPT search and Perplexity retrieve live results from search indexes, so pages that rank well are the pages that get cited. SEO is no longer just about blue links — it is the supply chain for AI answers.
We had SEO done before and saw nothing. Why would this differ?
Most disappointing SEO engagements skip the diagnosis and jump to generic content and links. We start with a full technical and competitive audit, agree measurable targets, and report monthly against them in plain language. If something is not working, we say so and change course.
Do you follow Google’s guidelines?
Strictly. Everything we do is white-hat: real content, legitimate citations, clean markup. Shortcut tactics get sites penalised — and a penalised site is invisible to AI engines too.
Can we combine SEO Foundations with GEO or AEO?
Yes — that is the most common path. Foundations fixes the base layer first, then AEO structures your answers and GEO builds your AI citations. The full AI Search Optimisation programme bundles all three under one strategy.
Find out how visible your business is in AI search
Request a free AI visibility audit. We check how ChatGPT, Gemini, Perplexity and Google AI Overviews answer the questions your customers ask — and show you exactly where you stand.
No obligation. No jargon. Just a clear picture of your AI search visibility.